Social Media Automation & RSS Marketing Blog

POSSE means publishing on your own website first and syndicating copies to social networks. Learn how it works, why it protects you and how to automate it.

Automated posts can look tone-deaf during a crisis, outage or tragedy. Here is when to pause auto-posting, who decides, and how to stop the queue in minutes.

Relative links and image paths in an RSS feed break in readers and auto-posted social posts. Learn how to spot them, why they happen and how to fix them by CMS.

How independent pharmacies can auto-post health tips, clinic dates, opening hours and store news from RSS while keeping regulated content off social media.

A disclaimer on your website is not enough for social posts. Learn how to label affiliate and sponsored items so auto-posted content stays honest.

Full-text feeds can leak paywalled articles into social posts. Learn what an RSS feed exposes, how to publish teasers and how to protect member content.

Right-to-left text can break in social posts made from a feed. Learn how Arabic and Hebrew titles behave, what to fix at the source and how to test.

Auction houses can announce catalogues, lots and results automatically from a feed. Learn what to post, what to avoid and which networks fit collectors.

Journals and labs can share new papers automatically from RSS. Learn which feeds to use, which networks fit researchers and how to avoid common mistakes.

Mentions and tags work differently on every network. Learn what survives auto-posting from RSS and how to credit partners without editing each post.

Turn any RSS feed into a read-later queue. Learn how to auto-save feed items to Instapaper, which plan you need and how to keep the queue manageable.

Post new items from RSS feeds to Matrix rooms automatically. Learn how rooms work, which plan unlocks Matrix and how to design rooms people keep.