Social Media Automation & RSS Marketing Blog

Simple rules for owning and sharing access to your business social accounts, so a departing employee, freelancer or agency never takes your channels with them.

Mastodon and Bluesky profiles publish RSS feeds. Here is where to find them, what they contain, and how to use them to share or archive your posts elsewhere.

How commercial cleaning, janitorial and residential cleaning companies can turn website updates into automatic posts that win trust with offices and homeowners.

How to put every new article, case page and product update in front of your sales team automatically, in the team chat they already use, so they share it.

A practical checklist for getting every social profile ready before automated posting starts: names, images, bios, links, account types, access and previews.

How to add a clean RSS or Atom feed to a Django site with the built-in syndication framework, including images, dates, GUIDs and caching for auto-posting.

How theatre companies and community theatres can share season news, casting calls, rehearsal stories and ticket updates from their website on every channel.

How to give a brand-new social account a useful history by sharing your best older blog posts at a steady pace, without flooding followers or breaking rules.

A practical way to decide how many social networks your small business should use, which ones to pick first, and when adding another channel is worth it.

Why RSS feeds fail with "XML declaration allowed only at the start of the document", how to find the blank line or stray output, and how to fix it for good.

How catering companies can turn menu updates, event photos, seasonal packages and booking news on their website into automatic posts on every social channel.

Every RSS feed makes a quiet decision about how much of each post to expose: the full article body, or just a title and a short ex...