Link Tracking

Link tracking covers how to measure what happens after someone clicks a link in an automated social post — UTM parameters, attribution setup, and the tradeoffs between using a link shortener versus posting a direct link to your own domain. Posts here weigh trust, resilience, and analytics quality against the convenience shorteners offer, and explain how tools like PostRSS can append tracking parameters automatically per platform without any manual link editing.
Should You Use a Link Shortener for Auto-Posted Content?
Should You Use a Link Shortener for Auto-Posted Content?
Updated: 2026-08-30

Link shorteners look like an obvious win for automated social posting: shorter links, cleaner captions, click tracking you don'...

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