Link Tracking

Link tracking covers how to measure what happens after someone clicks a link in an automated social post — UTM parameters, attribution setup, and the tradeoffs between using a link shortener versus posting a direct link to your own domain. Posts here weigh trust, resilience, and analytics quality against the convenience shorteners offer, and explain how tools like PostRSS can append tracking parameters automatically per platform without any manual link editing. The recommendation that comes out of it is usually to post direct links on your own domain and add UTM parameters, since shortened links lose trust on some networks and can be blocked outright on others. Whichever route you pick, doing it automatically per destination is what makes the data usable later. The article also covers what to do when a destination rewrites your link itself, which several networks do.