PostRSS Asia Networks: LINE, WeChat, Feishu, DingTalk and More

Short answer: PostRSS groups ten networks under Asia: LINE, WeChat, Feishu or Lark, DingTalk, WeCom, Hatena Blog, Livedoor Blog, BAND, FC2 Blog and Qiita. Eight of them start with the Professional plan, WeChat starts with Professional Plus, and BAND is marked as being tested. They fall into three kinds: messaging and office tools that you reach through a token or a group robot, Japanese blog platforms that receive full posts, and Qiita, a platform for engineers. This guide explains how each one connects, what it receives, which limits to expect and who should use it.

Many websites have readers in East Asia, whether by design or by accident, and the networks that matter there are not the ones that a Western checklist lists. A reader in Japan may follow a LINE Official Account and read a blog on Hatena. A client in China may use WeChat for public articles and WeCom or DingTalk for work. A developer in Japan may publish technical notes on Qiita. PostRSS supports all of these and groups them under one heading on the features page. The details differ a lot, because each platform has its own rules about who can publish, what a post can contain and how often. The facts below come from the network pages and the plan list of PostRSS and can change, so check the live pages before you act.

Three kinds of networks in one group

The first kind is messaging and official accounts: LINE, WeChat and BAND. They reach a public audience of followers or group members. The second kind is office and team tools: Feishu or Lark, DingTalk and WeCom, where a group robot posts into a group chat. The third kind is blog and article platforms: Hatena Blog, Livedoor Blog, FC2 Blog and Qiita, where each feed item becomes a full article or post.

The kind decides what you should send. A public account needs content for customers. A group chat needs information for colleagues. A blog platform needs articles that make sense without the original page.

The ten networks at a glance

LINE: a broadcast to your followers

LINE is the main messaging app in Japan, Taiwan and Thailand. PostRSS connects to your own LINE Official Account with the long-lived channel access token from the LINE developer console, and no application review is needed on the PostRSS side. Each new item is sent as a broadcast message to everyone who follows your Official Account, with the title, the image and the link.

The network page gives an important warning. LINE counts messages per recipient, and the free LINE plan includes a limited number of messages a month. A busy feed can use that quota quickly, so check your LINE plan before you connect, and use a keyword filter and a limit on posts per update to keep the number of broadcasts low. LINE is included from the Professional plan. The article on auto-posting an RSS feed to LINE covers the background.

WeChat: articles for verified accounts

WeChat is the most restricted network in the group. Publishing through its interface is allowed only for verified Official Accounts, and you connect with the AppID and AppSecret of such an account. You also have to add the address of the PostRSS server to the allowlist in the WeChat console, which the connection page shows. PostRSS creates a WeChat article from each item, with the title, text and a cover image, and publishes it. Items without an image are skipped with a clear message.

The page notes that articles published through the interface appear in your account, but WeChat does not send a notification to followers for them. Plan with that in mind: the article is there for people who visit the account, and it is not a push message. WeChat is included from the Professional Plus plan. The guide to what is possible on WeChat adds context.

Feishu, Lark, DingTalk and WeCom: group robots

The three office tools share one idea: you add a custom robot or bot to a group chat, copy its webhook address and paste it into PostRSS. There is no application to register or approve. The details differ.

Feishu and Lark are the same product family for China and for the rest of the world, and PostRSS works with both. Each item arrives as a card with the title, a short summary and a link. The page notes that custom bots cannot send pictures, so images are not included. If the bot has a signing secret, PostRSS signs every message.

DingTalk uses a custom robot, and you paste the webhook address and the signing secret. Each item arrives as a link card with title, summary, picture and a link to your page. The page recommends the signing secret and not keywords, so that every item gets through, and it notes that DingTalk allows up to twenty messages a minute per robot.

WeCom, the work version of WeChat, uses a group robot, and each item arrives as a news card with title, summary, picture and a link. Titles and summaries are trimmed to the limits of WeCom, and PostRSS waits when the limit of twenty messages a minute is reached. The page adds a useful remark: for public articles to followers, use the WeChat Official Account instead of WeCom.

Hatena, Livedoor and FC2: Japanese blog platforms

Three long-standing Japanese blog services receive full posts. Hatena Blog connects with your Hatena ID, the domain of your blog and an API key from the blog settings, and it uses the official AtomPub interface. Livedoor Blog connects with the livedoor ID and an API key from the blog settings, also through AtomPub. In both cases each feed item becomes a complete blog entry with title, text, picture and a link to the original, and you choose whether new entries go live at once or are saved as drafts. FC2 Blog connects with the e-mail address and password of your FC2 ID and publishes through the XML-RPC MetaWeblog interface that FC2 provides for blogging tools.

For a site with Japanese readers, these platforms are a way to reach people who read blogs inside those communities. Use drafts at first, so that you can see how the copy looks, and make sure the post links to the original article.

Qiita: articles for engineers

Qiita is a popular Japanese platform for technical articles. PostRSS connects with a personal access token from your Qiita settings, and there is no application to register. Qiita requires tags, so PostRSS lets you choose between one and five tags for the articles it publishes. You can publish them publicly or with limited sharing, so that only people with the link can read them. It suits developer blogs, documentation sites and technical news, and a keyword filter helps you send only the articles that engineers will value.

BAND: waiting for approval

BAND is used for clubs, schools, teams and communities, especially in Korea, Taiwan, Japan and the United States. Its page is marked as being tested: everything is built, and publishing is waiting for the approval of BAND. You will sign in with the official BAND login, choose the bands where you can post, and each item will be posted as text with a link, because BAND does not accept pictures through its interface. Prepare, but do not plan around it yet.

Which network first

The choice depends on what you want to achieve. If you sell to consumers in Japan, Taiwan or Thailand, a LINE Official Account is the closest line to customers, provided that you watch the message quota. If you have a company account on WeChat that is verified, the article route gives you a presence there without copying text by hand. If you work with partners in China, a WeCom or DingTalk group is a practical way to share updates inside a project. If you publish technical writing, Qiita and the Japanese blog platforms put your work in front of engineers and bloggers who read in their own language.

Start with one network, set a conservative limit and look at the report after the first runs. Asian platforms often have stricter formats and limits than Western ones, so it is wise to see real posts before you add a second target.

A small example

A Japanese language school with a blog in English and Japanese wants to reach learners and tutors. It creates two feeds, one per language. The Japanese feed goes to its LINE Official Account, with a limit of one post per update and a keyword filter for the lesson announcements, and to a Hatena Blog as drafts that a teacher reviews on Fridays. The English feed goes to a Telegram channel and a Facebook Page. After a month the school sees in its analytics that LINE brings the most registrations, and it decides to spend more effort on the quality of its titles there. The whole setup uses four targets and a few dozen posts a month.

Language and encoding

Asian audiences expect content in their own language. PostRSS posts the text of your feed, so a feed in Japanese, Chinese or Korean is posted in that language. If your site is multilingual, create a feed per language and connect each to the networks of that audience, with the keyword filters or the language feeds that you already have. Mixed-language posts confuse readers on every network. Make sure the feed uses a standard character encoding and that titles are not cut in the middle of a character on your side. PostRSS trims long titles to fit the network limits.

Plans, targets and limits

The Free and Start plans do not include these networks. Professional includes eight of them and BAND, and it offers ten targets with 10,000 posts a month. WeChat belongs to Professional Plus. Each connected account counts as one target and every item sent to it uses a post, so combine the targets with filters. Because LINE, DingTalk and WeCom have their own limits per recipient or per minute, a conservative limit of posts per update protects you from running into them.

Mistakes to avoid

• Connecting LINE to a busy feed without checking the message quota of your LINE plan.
• Expecting WeChat to notify followers of articles published through the interface.
• Using keywords for the DingTalk robot instead of the signing secret.
• Sending images to Feishu or Lark and expecting them to appear.
• Publishing to a blog platform without a link back to the original.
• Counting BAND as a working target before the label being tested is removed.

Related reading

• How to auto-post an RSS feed to WeCom groups
• Which PostRSS plan supports which platform
• How PostRSS connects networks: sign-in, forms and tokens

The bottom line

The Asia group of PostRSS covers public accounts, office chats and blog platforms. Choose the kind that matches your audience, prepare the access that each platform requires, respect the limits of LINE, DingTalk and WeCom and use drafts on the blog platforms. Be honest about WeChat, which needs a verified account, and about BAND, which is still being tested. The full list is on the features page, and plan details are on the pricing page.

FAQ

Which Asian networks does PostRSS support?

LINE, WeChat, Feishu or Lark, DingTalk, WeCom, Hatena Blog, Livedoor Blog, BAND, FC2 Blog and Qiita.

Do I need a verified account for WeChat?

Yes. WeChat allows publishing through its interface only for verified Official Accounts, and you connect with the AppID and AppSecret.

Can PostRSS send pictures to Feishu or Lark?

No. Custom bots cannot send pictures, so images are not included. Each item arrives as a card with the title, a summary and a link.

Which plan includes LINE?

LINE is included from the Professional plan. Check your LINE message quota before you connect a busy feed.

Is BAND available now?

BAND is marked as being tested. It is built, and publishing is waiting for approval from BAND.