Connect your website’s RSS or Atom feed once and every new article, product or episode is broadcast to your Telegram channel on its own — with the headline, a link back to your site, and no copy-pasting after every publication.
A Telegram channel is a broadcast list. You write, and every subscriber receives the message in the same app they use for everything else, without an algorithm deciding whether they deserve to see it. That is the part publishers care about: on a channel, reach is not rationed. If a thousand people subscribed, a thousand people get the message.
The catch is that a channel only works if it is fed. A channel that goes quiet for three weeks loses the habit it built, and nobody opens it again. Keeping it fed by hand means remembering, after every publication, to switch to Telegram, paste the link, wait for the preview to load, and send. It takes two minutes and it is forgotten constantly, usually on the days you publish something that matters.
Your site already produces a machine-readable list of everything you publish: the RSS feed. WordPress, Shopify, Ghost, Squarespace, PrestaShop, OpenCart, Blogger, Substack, YouTube channels and every podcast host generate one without being asked. PostRSS reads that feed and posts each new item to your channel for you. The feed becomes the trigger, so the channel is updated by the act of publishing rather than by anyone remembering.
Three things have to exist before anything is posted: a feed to read, a channel to post into, and permission to post there. In PostRSS terms, the channel is a Target and each automated message counts as one Task against your plan’s monthly allowance.
Open the Accounts section of your PostRSS account and add Telegram. Telegram does not use the OAuth consent screen that Facebook or LinkedIn use — it works through the Bot API, which means the PostRSS bot has to be added to your channel as an administrator with permission to post messages. You stay the owner of the channel; the bot can only do what its administrator rights allow, and removing it stops all publishing immediately.
Paste the address of your RSS or Atom feed. On WordPress this is usually your domain followed by /feed/; most other platforms expose it somewhere similar or link to it from the page source. If you are not sure whether your site has one, open the homepage source and look for a line containing application/rss+xml — that is the feed, and PostRSS accepts it.
PostRSS checks the feed every 5 minutes on every plan, including Free, and every 1 minute on Enterprise. That is the upper bound on how quickly something reaches the channel. You can slow it down deliberately with the scheduling controls if you would rather your channel posted at particular hours, which matters more than people expect for channels with a geographically concentrated audience.
From then on, publishing on your site is the only action required. PostRSS notices the new feed item, builds the message, and sends it. Nothing has to be opened, checked or approved unless you want it to be.
PostRSS sends the item’s title and a link back to the original page. Telegram then builds its own preview card from the destination page’s open-graph tags — the image, the title, and the description your site already declares for social sharing. This is worth understanding, because it means the appearance of your Telegram posts is controlled by your website, not by PostRSS.
If a post shows up without an image, the usual cause is that the article has no og:image, or the image is too large, or it sits behind a CDN rule that blocks Telegram’s fetcher. Fixing it on the site fixes it everywhere at once — Telegram, Facebook, LinkedIn and X all read the same tags.
Telegram also caches previews aggressively. If you correct an image and the old one keeps appearing, that is the cache, not the automation; it clears on its own, and a changed URL bypasses it.
Most channels are narrower than the blog behind them. A shop with a Telegram channel for one product line does not want every post; a multi-author publication may run separate channels per section.
PostRSS handles this with filters applied to the feed before anything is sent. You can restrict by category or tag, require or exclude keywords in the title, and run several Targets from the same feed with different rules. A single WordPress site can therefore feed three channels with three different slices of its own output, without publishing three times.
The alternative that many people reach for first — creating a separate feed for each channel in the CMS — also works, and PostRSS accepts any number of feeds. Filters simply save you from maintaining them.
Telegram has two destinations that behave very differently, and it is worth being deliberate about which one you are automating.
A channel is one-directional. Subscribers read; they do not reply. It suits announcements, new articles, product drops and podcast episodes — anything where you are publishing rather than discussing.
A group is a conversation. Messages from the bot land among messages from members, and the point is that people respond. If you want your published content to start discussions rather than simply arrive, that is the destination you want; see autoposting to Telegram groups for how that works and what changes.
Many accounts run both: a channel for the announcement and a group for the conversation. PostRSS treats them as two Targets, so the same feed can serve both, and each message counts separately against your monthly Tasks.
The single most common reason automated Telegram posting stops is a permission change nobody connected to the automation. The bot must remain an administrator of the channel with the right to post messages. If someone removes it during a tidy-up of the admin list, or narrows its rights, messages stop arriving — the feed is still being checked, and PostRSS still has your content, but Telegram refuses the send.
This is worth writing down somewhere your team can find it. Channels are often administered by several people, and the person who removes a bot is rarely the person who set up the automation.
Check the bot’s administrator rights first, then check that the feed itself updated. A surprising share of “the automation is broken” reports turn out to be a feed that stopped refreshing — a caching plugin serving a stale copy, or a CMS setting that excludes the post type you started using.
That is almost always a filter doing its job. Check the category, tag and keyword rules on the Target before assuming a fault.
Compare the timestamps. If the gap is under five minutes, that is the feed-check interval working as designed. If it is hours, the feed is probably cached; PostRSS can only see what your server serves it.
Open the article and check its open-graph tags. Telegram renders what the page declares, and so does every other network.
Telegram is available from the Free plan, which is a permanent tier rather than a trial. Each channel you connect is one Target; each automated message is one Task. Paid plans raise both numbers and add the other networks, and they are chosen on postrss.com rather than inside the mobile app.
For a channel that mirrors a blog publishing five times a week, the arithmetic is simple: roughly twenty-two Tasks a month per channel. Shops and news sites publishing several times a day should count more carefully before choosing a plan.
PostRSS does not care which system produced the feed, only that the feed is valid and reachable. In practice that covers almost everything publishers actually run.
WordPress exposes /feed/ site-wide, plus a feed for every category (/category/news/feed/), tag and author. That alone is enough to run several themed channels without installing anything. Shopify publishes /blogs/news.atom and a products feed, which makes a “new arrivals” channel a five-minute job. Ghost, Substack, Medium and Blogger all expose feeds by default. PrestaShop and OpenCart can with a module — PostRSS publishes its own for both.
Two sources are worth calling out because people rarely realise they exist. Every YouTube channel has an RSS feed keyed to its channel ID, so a new video can be announced on Telegram automatically. And every podcast is an RSS feed by definition — the same file your hosting sends to Apple Podcasts and Spotify works here unchanged, which makes Telegram one of the cheapest episode-announcement channels available.
Consider an online shop adding perhaps ten products a week across four categories, with a Telegram channel for one of them — say footwear — because that is where the engaged buyers are.
The shop’s platform already produces a products feed. Rather than sending all ten items to a channel whose subscribers only care about one category, the shop connects the feed once and applies a category filter for footwear. The result is two or three messages a week instead of ten: fewer, more relevant, and far less likely to cause unsubscribes.
Each product page already carries an og:image of the product, so Telegram renders a real photograph rather than a generic logo, and the link goes straight to the product. Nobody at the shop touches Telegram again. The month costs roughly a dozen Tasks — comfortably inside even a small plan — and the channel stays alive on the strength of the shop’s normal publishing rhythm.
The same arithmetic works for a magazine running one channel per section, or a software company announcing releases from a changelog feed.
Instant is not always best. A channel whose subscribers are concentrated in one country benefits from arriving during waking hours, and a site that publishes six articles in one editorial burst does not want to fire six notifications in ninety seconds.
PostRSS’s scheduling controls let you decide when a Target is allowed to publish, so items found overnight are held and released in the morning, and a burst is spread rather than dumped. The feed is still checked at the same interval; what changes is when the resulting message is allowed out.
This matters more on Telegram than on most networks. A Facebook post appears in a feed people scroll past; a Telegram message is a notification on a phone. Six of them at once is the fastest way to lose subscribers you spent months earning.
Telegram shows subscriber counts and per-message view counts on any channel, which is more than several larger networks offer. Views tell you whether the message was seen; they do not tell you whether anyone came to your site.
For that, add UTM parameters to the links your feed emits, or to the canonical URLs on your site, and read the result in your analytics under a Telegram source. After a month you will know the two numbers that matter: how many subscribers the channel has, and how many sessions it sends. If the second number is flat while the first grows, the messages are arriving but not persuading — usually a title or preview-image problem, and both live on your website rather than in the automation.
Most channels that end up automated started manually, and the switch is less disruptive than it sounds. Nothing has to be migrated: your existing subscribers, history and channel name stay exactly as they are. You add the PostRSS bot as an administrator, connect the feed, and the next article you publish arrives on its own.
Manual posting remains available for everything automation is not meant to do — a comment on someone else’s news, a poll, a note to subscribers. The automation covers the repetitive part, which is announcing your own content, and leaves the rest of the channel to you.
If you have been posting manually for a while, it is worth reviewing what you were actually sending. Many channels drift into pasting links with no context; the automated version, built from your titles and open-graph descriptions, is often tidier than what preceded it.
A channel is one destination among several, and the ones that pair best with it are easy to name. If you want the same articles to start conversations rather than simply arrive, run a Telegram group alongside it — many accounts do both. If your audience is in a server rather than a messenger, a Discord channel behaves similarly and is set up through a webhook instead of a bot. And for an internal team rather than a public audience, the same feed works in Slack or Microsoft Teams.
Two things decide how well any of this works, and neither of them lives in PostRSS. The first is whether your feed actually updates when you publish — see what to check when a feed stops updating. The second is what your pages declare for sharing, which is what builds every preview card you will see.
No. Publishing happens through the Bot API, which uses a bot added to your channel as an administrator. Your own account credentials are never involved, and the bot’s access ends the moment you remove it.
Yes. What matters is that the bot is an administrator of the channel with permission to post; whether the channel is public or private does not change that.
Yes. Connect each channel as its own Target and point all of them at the same feed, with different filters if they cover different sections.
PostRSS publishes what appears in the feed after the Target starts running, so connecting a feed does not flood your subscribers with your archive.
Editing happens in Telegram itself, as with any message an administrator sent. PostRSS sends the message; it does not manage it afterwards.
Every 5 minutes on every plan, every 1 minute on Enterprise. In practice a post reaches subscribers within minutes of going live on your site.
The useful way to begin is narrow: one feed, one channel, no filters, on the Free plan. Publish something, watch it arrive, and decide from there whether you want a second channel, tighter filtering, or a group alongside it. The setup takes a few minutes and the thing it removes — remembering to share your own content — does not come back.
