Content Automation
Guides on automating content distribution: connecting feeds to social networks, scheduling, formatting per platform, and avoiding the failure modes that make automated posting look automated. Covers both the mechanics and the editorial judgement that automation should not replace. The recurring failure mode is volume: automation makes more posting possible, which is not the same as making it useful. Narrow feeds and honest excerpts fix most of it. The related feed strategy tag covers the decisions that come before any of this is switched on.
Updated: 2026-09-30
Automation gets a link onto your accounts on time. It does not, by itself, tell the right people that you mentioned them. If yo...
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Updated: 2026-09-27
Every couple of years someone announces that RSS is dead. The announcement has been made so many times that it has become a gen...
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