Short answer: a farm that sells weekly boxes to members, a CSA in the usual short form, can use PostRSS to turn each website entry, such as this week’s box, a recipe or a farm diary note, into posts on a Facebook Page, a Telegram channel and a Pinterest board. Write every entry once on the farm website with a category, connect the feed, and use keyword filters so that members get the weekly box notice in Telegram while the public Page sees the stories and recipes. Exact times keep the posts in step with pickup day.
A community supported farm lives on a rhythm. Seeds in spring, the first boxes in early summer, a long run of weekly pickups and a final box before winter. Between those milestones, members want to know what is in the box, how to cook the strange vegetable that appeared last week, whether the pickup point has changed and what the weather has done to the harvest. The farmers, however, are in the field before sunrise and at the packing table by afternoon, and the last thing they want is to retype the same news on three networks at night. PostRSS lets the farm write once, on its own website, and distributes the rest. This guide shows how a small farm can set it up step by step with the options that PostRSS offers today.
A farm with weekly boxes can fill a feed with a small set of repeating entry types. The first is the box notice: what is in this week’s box, in a few lines, with one photo. The second is a recipe or a cooking tip that uses what the box contains. The third is a farm diary entry: the first strawberries, the rain, the new greenhouse, the visit of a school class. The fourth is a pickup or logistics notice: a changed time, a holiday week, a new pickup point. The fifth is an announcement of new membership places for the next season.
Give each entry type a category. The categories travel in the feed, and PostRSS can use them in keyword filters and in hashtags. A WordPress site produces a feed automatically, and the official PostRSS plugin can build the feed for chosen categories and create the target for you. Other website platforms have feeds of their own, and the integrations page lists their addresses.
The audiences of a farm are different, and a good setup respects the difference. Members, who have paid for a season, need practical information: the box, the pickup, the changes. The wider public, who might become members, enjoy stories, photos, recipes and the sense of a living farm. Local shops, restaurants and neighbours follow for news and events.
A Telegram channel suits members: messages are short, instant and easy to find. A Facebook Page suits the local public: it is searchable and shareable. A Pinterest board suits recipes and seasonal ideas, which people save for later. PostRSS can serve all three from the same feed, and you decide through filters which category goes to which place.
The Free plan has one target and a small number of posts, and the target can be a Facebook Page, a Telegram channel, Bluesky or Mastodon. If a farm wants only one place, a Telegram channel for members is the most useful. Three targets need a plan with at least three, which is the Professional plan, and it also includes Pinterest boards. Check the current figures on the pricing page. A weekly rhythm uses few posts, so a plan with a modest monthly allowance is usually enough, and the number of targets is the deciding factor.
Create a PostRSS account and add the feed of the farm website as a source. Connect the Facebook Page of the farm. PostRSS posts to Pages and not to personal profiles or groups, because Meta closed that interface in 2024, so use the Page. Choose how often the feed is checked, and save. At the next check, every new entry appears on the Page with its title, link and image.
PostRSS can build each post from the item title, the item description, the page title or your own static text, in nine combinations. For a farm, the title of the entry is usually the best headline. If you want a recognisable pattern, use static text before the title, such as a short fixed phrase that tells readers this is a weekly box notice.
Create a second source for the Telegram channel with an include filter for the category that holds the box notices and the pickup news. Members then receive only what concerns them, and the channel stays quiet on days without a notice. Filters search the title, the description and the categories, ignore capital letters and match parts of words, and you can use quotes for whole words. Items that a filter removes are not posted and do not count against the allowance. The guide to include and exclude keyword filters has the details.
The Telegram channel is created by the farm, and the PostRSS bot is added as an administrator with permission to post. If a member should stop receiving messages, they leave the channel, and if the farm wants to stop publishing, it removes the bot.
For the Facebook Page, include the stories and recipes and exclude the pickup notices, which mean nothing to a stranger. For the Pinterest board, include the recipes only, because pins live for a long time and recipes are what people save. Pinterest needs an image for every pin, and items without one are skipped, so make sure that every recipe has a good photo of the dish or the vegetables.
The weekly rhythm is the farm’s strongest asset. If pickup is on Thursday, the box notice should reach members on Wednesday evening or Thursday morning, not on Monday. Use exact times on chosen days in your time zone, and choose the slot for each source. Exact times and posting windows are available on paid plans. The guide to exact times, windows and intervals explains how to set them.
If the farm writes the entries on the same day, a limit of one post per update keeps the channel calm even when two entries are published together. The farm can also choose the publishing order, so that the oldest unposted entry goes first or the newest does.
On networks where hashtags make sense, PostRSS can add your own fixed hashtags and can also turn the categories of the item into hashtags. A farm benefits from a small, local set: the name of the farm, the region and perhaps the season. On Facebook at most five hashtags are used in total, and yours come first. The article on automatic, custom and random hashtags describes the options.
When the season opens, the new Pinterest board or the new Telegram channel starts empty. A farm that has written recipes for years has a library ready. Set a start date for the Pinterest source and enable catch-up, and PostRSS also posts older items that were never published. Keep the posts per update low so that the archive is released slowly, one recipe at a time. The guide to catching up older feed items explains the setting.
In early spring the farm writes about seed starting and the new membership places, and the Facebook Page announces them. When the first boxes begin in June, the Telegram channel receives the weekly box notice every Wednesday, and the Page receives a story every second week. In high summer recipes dominate, and the Pinterest board grows with one recipe a week. In autumn the farm announces the last boxes and the winter schedule. In winter it writes less, and the automation keeps the pages alive with a calm schedule of the older recipes that were never posted.
At the end of the season, the farm opens the reports, notes which categories brought the most visits and decides what to change. The whole year of social posting needed only the writing that the farm would do anyway.
| Target | Filter | Timing | Purpose |
|---|---|---|---|
| Telegram channel for members | Box notices and pickup news | Wednesday evening, one post | Practical information for paying members |
| Facebook Page | Stories and recipes, no pickup notices | Two weekday mornings | Local visibility and new members |
| Pinterest board | Recipes only | One post a week | Long-lived saves in season |
Three targets and a gentle rhythm mean that the monthly number of posts stays small. The most important number in this setup is the number of targets, and the plan has to match it.
On Monday the farmer writes the box notice with a photo of the packed crates and files it under the weekly box category. On Tuesday she adds a recipe for the vegetable that members found hardest to use last year and files it under recipes. On Wednesday at the chosen hour, the Telegram channel receives the box notice. On Thursday morning the Facebook Page posts the recipe, and the same recipe waits for the Pinterest slot on Saturday. After pickup, the farmer writes a short diary entry about the harvest and the rain, which the Page posts the following week. Nobody opened a social network during the week, and every audience received something that suited it.
Once a month, open the reports and check three things. First, whether all targets posted the items you expected. Second, whether the filters sent the right categories to the right places, which you can see from the items marked as filtered. Third, whether your analytics show visits from each network. If members say that they missed a notice, look at the report of the Telegram target for the day in question. Small corrections, such as a changed slot or a clearer category name, keep the setup in tune with the farm.
A farm box scheme can run its social presence from the website. Write each box notice, recipe and farm story once, give it a category, connect the feed and route the categories to the audiences with filters. Time the notices to pickup day, keep hashtags modest and use catch-up to fill a new season. Check the reports at the end of each month. The options are on the features page, and the plans are on the pricing page.
Yes. Create a source for the channel with an include filter for the category of the box notices, so that only those items are posted there.
No. PostRSS posts to Facebook Pages only, because Meta closed the interface for groups in 2024. A Telegram channel or group is a good alternative.
Start with the Free plan to test one target. For a Page, a channel and a board together, you need a plan with at least three targets, which starts with the Professional plan.
Use exact times on chosen days in your time zone. This option is available on paid plans.
You need a feed from your website. A news or blog section is enough, and WordPress sites can use the official plugin to build the feed.
What changed in the networks, what broke, and how to fix it before it costs you reach.
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