Every Etsy shop already has a working RSS feed, whether you’ve ever looked at it or not — it’s just not something Etsy points sellers toward. Once you find it, turning new listings into automatic social posts is a straightforward RSS-to-social setup, not a custom integration.
Every Etsy shop’s feed follows the same predictable pattern: https://www.etsy.com/shop/YourShopName/rss — replace “YourShopName” with your actual shop name (the same one in your shop’s URL). Open that link and you’ll see standard RSS XML: each entry includes the listing title, price, a link back to the listing, and a product image, updating automatically whenever you add a new item.
Etsy’s native shop feed only shows your 10 most recent listings. For most sellers adding new products periodically, that’s not a practical problem — there’s plenty of room before older items fall off the feed. If you batch-upload a large number of listings at once, though, some may cycle out of the feed before your auto-poster’s check interval catches them, so a higher check frequency (or spacing out big uploads) helps make sure nothing gets missed.
Paste your shop’s RSS URL as a source, connect the destinations you want — Facebook Page, Instagram-adjacent platforms via Pinterest, X, or others — and set your posting schedule. From there, every new listing you publish on Etsy shows up as a social post automatically, with the listing’s title, price, and image already included in the feed data.
| Feed detail | What you get |
|---|---|
| Feed URL pattern | etsy.com/shop/YourShopName/rss |
| Items included | Your 10 most recent listings |
| Data per item | Title, price, listing link, product image |
| Setup needed on Etsy’s side | None — the feed exists automatically for every shop |
No — every Etsy shop has this feed by default at the standard URL pattern; there’s no setting to turn on.
It only ever shows your 10 most recent listings, so it’s best suited to auto-posting new products as they’re added rather than backfilling your entire catalog.
Yes — each entry includes a product image along with the title, price, and listing link, so auto-posted content isn’t text-only.
Yes — you can add your Etsy shop feed as one source alongside others (like your blog or another marketplace) feeding into the same or different destinations, each with its own schedule.
Etsy sellers don’t need a custom integration or a paid Etsy-specific app to auto-post new listings — the shop’s own RSS feed already has everything needed: title, price, image, and link, updating automatically. Point PostRSS at etsy.com/shop/YourShopName/rss and new listings start reaching your social audiences without manual posting.
