Updated: August 21, 2026
Unlike WordPress, where the RSS feed sits at a predictable, well-documented URL, Shopify and Squarespace handle feeds a little differently — which is why "where is my RSS feed" is one of the more common questions store owners and Squarespace site builders run into when they try to automate their social media posting. The good news: both platforms generate feeds automatically, you just need to know where to look.
This guide covers exactly how to find your feed URL on each platform, then how to connect it to PostRSS so every new product or blog post gets shared automatically across your social accounts.
Finding Your Shopify RSS Feed
Shopify generates RSS feeds automatically for both your blog and your product catalog, without any app installation required. The URL structure depends on what you want to syndicate:
Blog Feed
If your Shopify store has a blog, its feed is available at:
yourstore.com/blogs/your-blog-handle.atom
Most default Shopify themes name the blog "news," so the most common version looks like yourstore.com/blogs/news.atom. If you're not sure of your blog's handle, check your Shopify admin under Online Store → Blog Posts, or look at the URL of any published blog post — the segment right after /blogs/ is your handle.
Product Feed
Shopify also generates a feed of your products:
yourstore.com/collections/all.atom
This gives you a feed of every product across your store. If you want to syndicate only a specific collection — new arrivals, a particular category, a sale collection — replace "all" with that collection's handle: yourstore.com/collections/collection-handle.atom.
A Note on Format
Shopify's feeds use the Atom format rather than RSS 2.0. This doesn't matter for automation purposes — PostRSS reads both formats the same way — but it's worth knowing if you're trying to verify the feed manually and the raw XML structure looks slightly different from a typical RSS feed.
Finding Your Squarespace RSS Feed
Squarespace generates a feed automatically for any blog or news page on your site, using this format:
yoursite.com/blog-page-name?format=rss
Replace "blog-page-name" with the actual URL slug of your blog page as it appears in your site's navigation. For example, if your blog lives at yoursite.com/journal, your feed URL is yoursite.com/journal?format=rss.
If your Squarespace site has multiple blog pages — common for sites separating a main blog from a press or news section — each one has its own independent feed using the same pattern, which means you can route different content types to different platforms or templates if needed.
Verifying Your Feed Works
Before connecting either platform's feed to any automation tool, open the feed URL directly in your browser. You should see structured XML content listing your recent posts or products. If you get a 404 or blank page, double-check the blog handle or page slug — this is the most common point of error for both platforms.
Connecting Your Feed to PostRSS
Step 1: Confirm Your Feed URL
Using the patterns above, locate and verify your feed loads correctly in a browser before moving on.
Step 2: Create Your PostRSS Account
Sign up at PostRSS.com and check the pricing page to find a plan matching your posting volume.
Step 3: Add Your Feed
Paste your Shopify or Squarespace feed URL into PostRSS. The platform will show a preview of your recent products or posts, confirming titles, images, and links are coming through correctly.
Step 4: Connect Your Social Platforms
Connect Facebook, X, LinkedIn, Pinterest, and VKontakte through their official authorization flows.
Step 5: Set Platform-Specific Templates
For a product feed specifically, this step matters more than usual. A generic "New post" template doesn't fit product updates well — build a template that reads like a product announcement, with room for price or availability language if your feed includes it.
Step 6: Test and Launch
Publish a test product or blog post and confirm it posts correctly across your connected platforms before relying on full automation. For the complete walkthrough covering setup basics across every platform, see our step-by-step automation guide.
Why Pinterest Matters More for Shopify Stores Specifically
If you're running a Shopify store, Pinterest deserves particular attention in your platform mix. Pinterest functions as a visual search engine where product Pins can keep driving traffic back to a store for months after being posted — a meaningfully different dynamic than a product tweet that's relevant for a few hours. Connecting your product feed to Pinterest with board targeting by collection (new arrivals to one board, best sellers to another) tends to outperform a single undifferentiated product feed dumped onto one board.
Best Practices for E-commerce RSS Automation
Separate your blog and product feeds
Don't combine blog content and product updates into a single automated stream if your audience expects different things from each. A product-focused Pinterest board and an editorial-focused LinkedIn post benefit from being fed by separate, purpose-matched feeds.
Make sure product images are properly sized
Since your product feed's images become the visual content across every platform, verify your product photography meets each platform's preferred dimensions — particularly Pinterest's vertical 2:3 ratio, which differs from the square or landscape images most product pages default to.
Watch for out-of-stock timing
If a product goes out of stock shortly after your feed automatically posts it, that mismatch is worth monitoring. Consider whether your automation should only pull from an "in stock" or "new arrivals" collection rather than your entire catalog, to avoid promoting unavailable items.
Don't neglect the blog feed if you have one
Store owners often set up product automation and forget that a Shopify or Squarespace blog, if they have one, deserves its own automated distribution too — buying guides, care instructions, and brand storytelling content benefit from social distribution just as much as product announcements do.
Migrating Between Platforms? Your Feed URL Will Change
If you're moving from one e-commerce or website platform to another — Shopify to Squarespace, or vice versa, or onto WordPress — your RSS feed URL will change along with the platform, since each system generates feeds at its own predictable but platform-specific path. This is easy to overlook mid-migration, and the consequence is quiet: your automation tool keeps checking the old feed URL, which either stops updating or starts returning an error, and your social accounts simply go silent without an obvious warning.
If you're planning a platform migration, treat updating your feed URL in PostRSS as part of the migration checklist itself, not an afterthought to handle once things are already live. Re-verifying the new feed URL loads correctly in a browser — using the same check described above — before updating it in your dashboard is a simple step that avoids a silent gap in your social posting during the transition.
Combining Product Feeds With Your Broader Content Strategy
For stores that publish both products and editorial content — buying guides, seasonal lookbooks, behind-the-scenes posts — it's worth thinking about how the two feed types complement each other across platforms rather than treating them identically. Product feeds tend to perform well on visually driven platforms like Pinterest and Facebook, where a clean image and a direct link to purchase fit the format naturally. Editorial and blog content often lands better on LinkedIn or X, where a more conversational, story-driven post outperforms a product-announcement-style template.
Setting up separate feed connections for products versus blog content, each with its own platform mix and template, takes a bit more initial configuration than a single blanket automation — but it avoids the common failure mode of product posts feeling out of place on platforms built for storytelling, and vice versa.
Common Mistakes to Avoid
- Using the wrong blog handle. Shopify's default "news" handle doesn't always match a store's actual blog if it was renamed — check the real URL before assuming the feed path.
- Forgetting the collection-specific feed option. Posting your entire catalog when you only wanted new arrivals floods your social accounts with irrelevant older products.
- Ignoring the Atom vs. RSS distinction when troubleshooting manually. If you're inspecting Shopify's feed by hand and the structure looks unfamiliar, that's expected — it's a valid format difference, not a broken feed.
- Not testing before going live. E-commerce feeds update frequently; catching a formatting issue after a test post is far easier than after a week of live automated posts.
Frequently Asked Questions
Do I need a Shopify app to generate an RSS feed?
No. Shopify generates blog and product feeds automatically at the URLs described above — no app installation is required to access them.
Can I automate just one product collection instead of my whole catalog?
Yes. Using yourstore.com/collections/collection-handle.atom with a specific collection's handle gives you a feed scoped to just that collection.
Does Squarespace support more than one blog feed per site?
Yes, if your site has multiple blog or news pages, each has its own independent feed following the same ?format=rss pattern.
Will PostRSS work with both Atom and RSS feed formats?
Yes. PostRSS reads both formats the same way, so the difference between Shopify's Atom feeds and Squarespace's RSS feeds doesn't require any special configuration on your end.
Turn Every New Product and Post Into Automatic Social Reach
Whether you're running a Shopify store or a Squarespace site, your platform is already generating a feed with everything needed to power your social distribution — you just need to point it at the right tool. With PostRSS, every new product or blog post reaches your social accounts automatically, formatted correctly for each platform.
See PostRSS pricing and connect your feed today.