Updated: August 21, 2026
Every podcast runs on RSS, whether the host thinks about it that way or not. The RSS feed is the actual mechanism that gets your show listed on Apple Podcasts, Spotify, and every other podcast app — which means that same feed, already doing the work of distributing your show to listening platforms, can just as easily trigger an automatic social media announcement every time a new episode goes live.
This guide covers how to find your podcast's RSS feed and connect it to PostRSS, so every new episode gets announced across your social accounts the moment it's published, without you writing and posting an announcement by hand each time.
Finding Your Podcast RSS Feed
Where your feed lives depends on how your podcast is hosted:
Dedicated Podcast Hosting Platforms
If you use a podcast hosting service (Buzzsprout, Podbean, Transistor, Captivate, and similar platforms), your RSS feed URL is provided directly in your hosting dashboard, typically under a "distribution" or "RSS feed" settings section. This is the canonical feed URL that Apple Podcasts and Spotify pull from, and it's the same one you'll connect to PostRSS.
WordPress-Based Podcasting
If you publish your podcast through a WordPress plugin (such as Seriously Simple Podcasting or PowerPress), your feed is typically available at a URL like yoursite.com/feed/podcast/ or a similar plugin-specific path — check your plugin's settings for the exact feed URL it generates.
Verifying Your Feed
Whichever platform you use, open the feed URL directly in a browser to confirm it loads as structured XML listing your episodes, before connecting it to any automation tool.
Why Podcasts Benefit Particularly From RSS Automation
Podcast promotion has a specific pattern that makes automation especially valuable: episodes are typically released on a consistent schedule, but the actual promotional work — writing show notes into a social-friendly post, finding or creating episode artwork, posting across every platform — is manual, repetitive, and easy to deprioritize during a busy production week. Automating this piece removes exactly the tedious, mechanical part of the process while leaving the parts that actually need a human — recording, editing, guest outreach — untouched.
Step-by-Step: Connecting Your Podcast to PostRSS
Step 1: Locate Your Feed URL
Find your feed through your hosting platform's dashboard or your WordPress podcasting plugin, and verify it loads correctly.
Step 2: Create Your PostRSS Account
Sign up at PostRSS.com and check the pricing page for a plan matching your release schedule.
Step 3: Add Your Podcast Feed
Paste your feed URL into PostRSS and confirm the preview shows your recent episodes correctly, including titles, show notes, and episode artwork if your feed includes it.
Step 4: Connect Your Social Platforms
Connect Facebook, X, LinkedIn, Pinterest, and VKontakte through their official authorization flows.
Step 5: Build an Episode Announcement Template
A podcast announcement benefits from a distinct format — episode number, guest name if applicable, and a hook pulled from the show notes, rather than a generic "new post" framing that doesn't communicate this is audio content.
Step 6: Test and Launch
Publish or wait for your next episode release and confirm the automated post displays correctly across every connected platform. See our step-by-step automation guide for the foundational setup steps.
Handling Podcast Artwork in Automated Posts
Podcast RSS feeds typically include either your show's general cover art or, in some hosting platforms, episode-specific artwork if you've set it. Since this image becomes what displays across your automated posts, it's worth checking which one your feed is actually providing — a generic show-cover image works fine for consistency, but episode-specific artwork (a guest's photo, an episode-specific graphic) tends to perform better by signaling that this is a genuinely new, distinct piece of content rather than a repeat of the same generic post format every week.
Best Practices for Podcast RSS Automation
Write show notes with social sharing in mind
Since your show notes typically become your automated post's supporting text, writing them as a genuine hook — the most interesting question the episode answers, or the most compelling guest credential — produces better automated posts than a purely descriptive summary.
Consider platform-specific framing for guest episodes
If your podcast features guests, tagging or mentioning them appropriately per platform (where your template and platform conventions allow) can extend your episode's reach into the guest's own audience, beyond your existing following.
Match your platform mix to your podcast's format
Interview and business-focused podcasts often see strong engagement on LinkedIn; more casual or entertainment-focused shows may perform better on Facebook and X. It's worth testing rather than assuming one platform mix fits every podcast format.
Building Promotion Into Your Production Workflow, Not After It
One of the quieter benefits of automating podcast announcements is what it does to your actual production workflow, beyond just saving time on any single episode. When promotion is manual, it tends to happen — if it happens consistently at all — as a separate task tacked onto the end of an already time-consuming production process: record, edit, publish, and then, if there's energy left, write and post announcements across every platform. That last step is exactly the one that gets rushed, delayed, or skipped when a production week runs long.
Once announcement is automated, it stops being a task at all — it becomes a property of publishing the episode, the same way your episode automatically appearing on Spotify is a property of your podcast host's distribution, not a separate action you take. This shifts your actual promotional energy toward the things automation can't do: engaging with listener comments, doing guest-specific outreach, or creating supplementary content like audiograms or quote graphics for episodes that deserve extra push. The baseline announcement happens regardless, which means anything beyond that baseline is a deliberate choice rather than something squeezed in under time pressure.
Coordinating Multiple Shows or Feeds Under One Podcast Network
If you produce more than one podcast — a main show and a spinoff, or a small network of shows under one brand — treating each show's feed as its own independent PostRSS connection, rather than trying to combine them, keeps each show's voice and platform mix distinct. A daily news-format show and a long-form interview show under the same network likely warrant different templates and possibly different platform emphasis, and connecting them separately makes that level of customization straightforward rather than something you have to work around within a single shared configuration.
Common Mistakes to Avoid
- Connecting the wrong feed URL. Some hosting platforms provide multiple feed variants (public feed vs. a private or premium feed) — make sure you're connecting the correct public distribution feed.
- Using generic show artwork for every episode when episode-specific art is available. This misses an opportunity to make each automated post feel distinct.
- Writing show notes purely for search, not for social sharing. Show notes optimized only for podcast app search can read flatly as social copy — a distinct social-friendly hook, even reusing some show notes content, tends to perform better.
- Not testing before a real episode release. Confirming the setup works correctly ahead of your next scheduled release avoids losing promotional momentum on launch day due to a configuration issue.
Frequently Asked Questions
Does this work regardless of which podcast hosting platform I use?
Yes — as long as your podcast host provides a standard RSS feed (which is required for Apple Podcasts and Spotify distribution regardless of host), that same feed can be connected to PostRSS.
Will PostRSS pick up my episode-specific artwork automatically?
PostRSS extracts whatever image your feed provides for each episode. Whether that's episode-specific or general show artwork depends on how your hosting platform structures its feed — check your feed's preview in PostRSS to confirm which is coming through.
Can I automate a podcast hosted through a WordPress plugin the same way as a dedicated hosting platform?
Yes — both generate a standard RSS feed, so the connection process to PostRSS is the same regardless of which type of hosting you use.
How quickly will a new episode be announced after I publish it?
This depends on your PostRSS plan's feed-check frequency — check the pricing page for the fastest available interval if minimizing delay after release matters for your launch-day promotion strategy.
Can I run separate automation for a main show and a spinoff or bonus feed?
Yes — each podcast feed is connected independently in PostRSS, so a main show and any spinoff or bonus-content feed can have entirely separate templates, platform mixes, and posting schedules.
Let Every New Episode Announce Itself
Podcast promotion shouldn't compete with production time for your attention. With PostRSS connected to your show's RSS feed, every new episode reaches your social audience automatically, formatted for each platform, the moment it's published.
See PostRSS pricing and connect your podcast feed today.