Small Business Tips

Short answer: Before you repost a customer's photo, ask for permission in writing, usually in a comment or direct message, and ...

Short answer: A solo business owner can keep social media alive in about 30 minutes a week by writing one useful update on thei...

Short answer: Automate the publishing, not the conversation. Turn on notifications for every account your posts go to, set a fi...

Short answer: A social media style guide for a small team is a short shared document that defines how your brand sounds, how po...

Short answer: Content pillars are three to five recurring themes that a business posts about, such as practical tips, products ...

Short answer: To keep social media running while you are on vacation, write and schedule your posts before you leave, ideally o...

Short answer: A pinned post is the first thing many visitors see on your profile, so use it as a welcome sign: pin either a sho...

Short answer: Your business social accounts should belong to the business, not to whichever person set them up. In practice tha...

Short answer: Before you connect social accounts to an automated posting tool, make sure each profile is ready to receive visit...

A marina posts a slip availability update in April, a boat dealership shares a new arrival in May, and by August both social pa...

Most optometry and eye care practices post to Facebook and Instagram in bursts — a flurry of updates around back-to-school eye ...

A new product going live is exactly the kind of time-sensitive, high-value content that RSS auto-posting handles best — and mos...