feed-strategy

Feed strategy covers the decisions you make before any automation is switched on: which feed to use, how many to run, and what each one is for. Most publishing platforms expose more than one feed — the main feed, a feed per category, a feed per tag, sometimes a comments feed — and choosing the narrow one is usually what separates a channel people follow from a channel people mute. The articles here work through how to split a site into feeds that match real audiences, and when a single feed is genuinely the right answer. They also cover the trade-off between full text and summaries, and what that means for the destinations you publish to. The underlying point is that distribution problems are usually strategy problems wearing a technical disguise.