Amazon Posts

Amazon Posts, the free lifestyle-image feed for brand-registered sellers, was discontinued by Amazon in mid-2025 — but a lot of outdated guides about it are still circulating, leaving sellers confused about what happened and what to do next. This tag gathers PostRSS's coverage of the shutdown and the realistic alternatives brands have for driving traffic to their Amazon listings, including automated off-platform content distribution and Amazon's remaining on-platform tools. Start here if you're a brand-registered seller trying to replace what Posts used to do. What replaces it is ordinary distribution: publish on your own site, and let the feed carry the announcement to the networks that do accept automated posts. That is less convenient than an on-platform feed, and it is also not dependent on one company keeping a feature alive.