Social Media Automation & RSS Marketing Blog

A practical monthly social media report outline for agencies and freelancers: which metrics to include, which to skip, and how to explain the results.

Which Content-Type header should an RSS or Atom feed send? Learn the options, the charset trap, browser behaviour and how to check and fix your server.

How grocery stores and independent markets can turn weekly specials, new arrivals and store news into automatic social posts from one RSS feed.

Build a simple content distribution matrix that maps each content type to the right channels, so automation sends every post where it belongs and nowhere else.

A realistic 30-minute weekly social media routine for solo business owners: one piece of content, automated sharing, focused replies and a monthly review.

Practical curl commands for diagnosing RSS feed problems: status codes, redirects, content types, bot blocking, caching headers, compression and XML errors.

How cinemas and independent movie theaters can share weekly programmes, special screenings and events on every social channel automatically from one website.

A realistic distribution plan for a brand-new blog with no audience: where first readers come from, what to automate early and which shortcuts to avoid.

When your posts are shared automatically, the headline becomes the caption. How to write titles that work in search, in feeds and on every social network.

How to put HTML into RSS descriptions safely with escaping or CDATA, why double escaping and undefined entities break feeds, and what it does to captions.

How home builders, remodelers and general contractors can share project progress, completed homes and advice on every social channel from one website feed.

Turn your website newsroom into the single source for press releases and company news, and distribute every item automatically to social, chat and media.