Social Media Automation

Telegram closes out this series on the same encouraging note as Bluesky and Mastodon: it's a genuinely open, self-serve platfor...

A surprisingly common assumption is that automating Facebook posting means automating your personal profile — the account you a...

Reddit is a genuinely different kind of platform to automate against than anything else covered in this series — the technical ...

Every few years, someone declares RSS dead — and every few years, that turns out to be wrong. Google Reader's 2013 shutdown is ...

"Automation saves time" is the kind of claim every tool in this category makes, usually without a number attached. This article...

Not every RSS automation use case is about reaching a public audience. Plenty of teams want the opposite: a private, internal n...

For local businesses, Nextdoor occupies a similar space to Google Business Profile — a hyperlocal platform where showing up mat...

Mastodon closes out this series on the same encouraging note Bluesky did: it's one of the most open, automation-friendly platfo...

Threads occupies an unusual middle ground in this series of platform guides. Unlike Instagram and TikTok, Threads actually supp...

After walking through why Instagram, TikTok, and Threads all involve real barriers — video-only formats, Business account requi...

For local businesses, Google Business Profile (formerly Google My Business) is arguably more important than any single social n...

Of all the platforms people ask about connecting to an RSS feed, TikTok is the one where the honest answer disappoints the most...