Social Media Automation & RSS Marketing Blog

A CPA firm's social media should do one job well: remind the right people, at the right moment, that you know something they need ...

A bakery's social feed lives or dies on timing. The croissants come out of the oven at 7am, the sourdough sells out by 9, the cust...

A flower shop's social feed lives or dies on freshness — literally. A rose arrangement that's stunning on Tuesday looks dated by F...

Short answer: not directly, and the reason has nothing to do with any particular automation tool being limited — it comes down to ...

Anyone who manages more than a handful of RSS feeds eventually runs into OPML, usually while trying to move feeds between tools or...

Anyone who's spent time on technical SEO eventually runs into schema markup, and it's a reasonable question to ask whether adding ...

Auto-posting a blog feed to five different social platforms solves the distribution problem, but it creates a new one: once traffi...

Moving and self-storage companies operate in a category where trust matters more than almost anything else — customers are handing...

Chiropractic and physical therapy practices sit in an unusual spot for marketing: the work is deeply personal and regulated, which...

A coffee shop's social media should feel alive — today's pastry case, a new seasonal drink, live music on Friday, a hiring sign in...

Farmers markets and small food producers run on timing more than almost any other local business: this week's harvest, this Saturd...

A coworking space runs on constant small updates — a new member joining, an event happening in the common room next week, a day-pa...