How PostRSS’s Pinterest Integration Works: Full Feature Guide

Обновлено: 2026-08-20

Pinterest is far more than just a social network — it's a massive, visual search engine with hundreds of millions of active users looking for inspiration, products, and articles. For bloggers, e-commerce store owners, and content creators, Pinterest represents a significant source of high-converting organic traffic.
The RSS to Pinterest page goes through the same process field by field.

PostRSS.com fully supports native integration with Pinterest, automatically turning your website's RSS or Atom feed updates into Pins without manual work. This guide walks through exactly how the integration works and how to configure it. (If you're looking for the strategic case for automating Pinterest specifically, see our companion piece on Pinterest RSS automation and why it matters for long-tail traffic.)

Who Benefits Most from PostRSS Pinterest Automation

Visual content drives clicks. Automating Pinterest distribution is particularly valuable for a few types of accounts:

• Bloggers & Publishers: Automatically transform your articles' featured images, headlines, and descriptions into native Pins. Every Pin acts as a durable, clickable link leading traffic back to your site — sometimes for years after it was first published.
• E-commerce Store Owners: Connect your store's product feed (Shopify, WooCommerce, and similar platforms) to automatically broadcast new inventory, sales, or seasonal products straight to your target shopping boards.
• Creatives & Portfolios: If your website relies heavily on high-quality photos, infographics, or videos, PostRSS keeps your visual assets consistently indexed on Pinterest without manual pinning.

Key Capabilities of the Pinterest Integration

1. Board-Specific Targeting

Route different RSS feeds — such as the separate category feeds your site publishes, or one feed split with keyword filters — to different Pinterest boards, with one target per board. This keeps your profile organized and ensures each board stays relevant to the specific audience segment following it, rather than mixing unrelated content types on one board.

2. Smart Image Extraction

PostRSS scans your feed to pull your featured image or the primary high-resolution graphic within the article body, so your Pins consistently look professional rather than defaulting to a generic thumbnail or no image at all.

3. Dynamic Descriptions

Pin titles and descriptions generate automatically from your blog's metadata, combined with any custom text or hashtags you configure — helping your Pins surface in Pinterest's own search results, not just your existing followers' feeds.

Step-by-Step: How to Connect Pinterest to PostRSS

Activating your automated Pinterest stream takes just a few minutes:

1. Step 1: Sign in at app.postrss.com and open Accounts in the top menu.
2. Step 2: Click Add new Pinterest account and authorise PostRSS on Pinterest's own consent screen.
3. Step 3: Open Цели, click Add feed, and in Target settings choose Pinterest, the account you just connected and your preferred default board (for several boards, add one target per board, each with its own category feed or keyword filter).
4. Step 4: Still in Target settings, set the post text and image handling, then click Add source, set Тип to RSS feed, paste your feed address into Link and click Save.

Once activated, your next website update will automatically generate and pin a visual update to your connected board.

Configuring Board Routing for Multiple Content Types

If your site covers more than one topic — for example, a food blog with both recipes and kitchen product reviews — board-specific targeting lets you keep those separate in a way that actually helps discovery on Pinterest:

• Give each board its own target, fed by that category's own feed (most CMSs publish one per category or tag) or by keyword filters, rather than sending everything to one general board.
• Name boards descriptively, matching how Pinterest users actually search (e.g., "Quick Weeknight Dinners" rather than a vague "Blog Posts" board).
• Review your board mapping periodically as your content mix evolves — a board structure that made sense at launch may need adjusting as you add new content categories.

Troubleshooting Common Setup Issues

Pins aren't picking up the right image. Confirm your site consistently sets a featured image for each post — PostRSS pulls from that field first, and inconsistent tagging is the most common cause of missing or wrong images.

Pins are going to the wrong board. Check which feed and keyword filters each board's target uses, particularly after adding new content categories that may not have their own target yet.

Descriptions look too generic. Review your dynamic description template — adding a custom prefix or a call-to-action phrase alongside the auto-pulled metadata usually improves how the Pin reads.

What Goes Into Each Pin

Every new item in your feed becomes one Pin on the board you mapped it to. The Pin is built from three parts:

• The image. PostRSS takes the picture from the feed item or, if the feed has none, from the Open Graph tags of the linked page. On Pinterest the image is the whole Pin, so a tall, clear featured image on every article pays off more here than on any other network.
• The text. Choose from nine message formats that combine the item title, the item description, the page title and your own static text. A descriptive title plus the first lines of the description usually works best for Pinterest search.
• The link. Every Pin points back to the original article or product page. You can add your own UTM parameters, such as utm_source=postrss, so your analytics shows exactly how many visits Pinterest sends.

PostRSS can also turn the categories and tags of each feed item into hashtags, up to a set limit, which helps Pins appear for the topics you actually write about. If some of your posts have no image at all, read our guide on auto-posting feeds with no images.

Timing, Volume and Older Content

Pinterest rewards a steady flow of fresh Pins more than a large batch on one day. Set the maximum number of posts per update so a burst of new articles is spread out, and on paid plans use posting windows to publish only between chosen hours or at exact times in your time zone.

Because Pins can bring visits for a long time, older articles are worth pinning too. Pick a start date in the source settings and PostRSS will also post older feed items that were never published, filling new boards with your existing archive.

Which Plan Includes Pinterest

Pinterest boards are available from the Professional plan ($10 per month) upwards, alongside Facebook Pages, VKontakte and many other networks. The Free and Start plans post to Facebook Pages only. Every plan checks your feed every 5 minutes, and Enterprise plans check it every minute. Full details are on the pricing page.

FAQ

Which image does PostRSS use for a Pin?

PostRSS takes the image from the feed item first and, if there is none, from the Open Graph tags of the linked page. Setting a featured image on every post is the easiest way to get consistent Pins.

Can different categories go to different boards?

Yes. Connect separate category feeds or set up separate targets, each pointing to its own board, so every board only receives the content that matches it.

Can PostRSS pin my older articles?

Yes. Set a start date in the source settings and PostRSS will also post older feed items that were never published.

Which PostRSS plan do I need for Pinterest?

Pinterest is included from the Professional plan upwards. The Free and Start plans post to Facebook Pages only.

Getting Started

👉 Ready to tap into millions of visual shoppers and readers? Log into PostRSS today and start your automated Pinterest stream on the Professional plan!