Google Alerts

Google Alerts is a free keyword-monitoring tool that notifies you when new web content matches a search term you are tracking, commonly used for brand monitoring, competitor research, and industry news tracking. Its RSS delivery option has changed availability over the years, so posts under this tag focus on realistic, dependable ways to turn alert results into a usable feed, including email-to-RSS bridging, and how to treat curated third-party mentions differently from your own original content when deciding what to automate. Treat the result as a curation source rather than a publishing one: alerts surface other people's work, and passing it on unread is how an automated channel loses trust. The article covers a dependable way to get the alert into a feed, and what to do with it afterwards. Brand monitoring is the use case that justifies the setup for most people. Competitor tracking is the other.