Social Media Statistics

Data and analysis on social platform size and usage: monthly active users, how the published figures are measured, and why sources disagree. Written for people making distribution decisions rather than collecting statistics. Includes tier comparisons, content lifespan by platform, and guidance on where to find authoritative current numbers rather than recycled estimates. Figures are checked against the platforms' own reporting rather than recycled from other roundups, and dated so you can see how old they are. Where sources disagree, the article says so rather than picking the largest number. The point is deciding where to publish, not collecting trivia.