Product Marketing

This tag covers using PostRSS to support product-focused marketing specifically, primarily by automating changelog and release note distribution for SaaS and software products. It focuses on writing update content that reads well to an external audience without full product context, and deciding which releases warrant social distribution versus which are better batched or filtered out. Articles here also cover how consistent, visible shipping activity functions as a competitive signal during a prospect's evaluation process. This tag pairs with changelog and saas for closely related coverage of the same use case. It's aimed at product marketers and founders at software companies.