Auto-Posting

Affiliate links, sponsored posts and product gifts are ordinary parts of publishing. The rules around them are not complicated ...

You run a site where some articles are free and others are for paying members. You connect your feed to your social accounts so...

Arabic and Hebrew readers have plenty of reasons to follow your site, and an RSS feed is the easiest way to reach them on socia...

An auction runs on attention at exact moments: when a catalogue opens, when a star lot is previewed, when bidding closes, when ...

Scholarly communication runs on feeds. Journals publish table-of-contents feeds, preprint servers publish a feed for every subj...

Automation gets a link onto your accounts on time. It does not, by itself, tell the right people that you mentioned them. If yo...

Reading is a different job from discovering. Discovery happens in bursts, when a feed refreshes and a headline catches your eye...

If your community lives on an open chat protocol rather than a social network, your announcements should live there too. Sendin...

Most days your website publishes one or two articles and your feed grows by one or two items. Then comes the day you schedule a...

A staging site RSS feed is one of the quietest ways to embarrass yourself on social media. You clone your website to test a red...

If you've spent any time in technical SEO circles, you've probably absorbed the general rule that certain links should carry a ...

Craft beverage marketing rarely looks like a big brand's marketing department, and it doesn't need to in order to be effective ...