Utilities

Utilities are the organisations that deliver electricity, water, gas, sewer services and sometimes broadband to homes and businesses. They include investor-owned companies, municipal utilities run by cities and member-owned cooperatives in rural areas. Their communication needs are unusual: most of the year they publish routine news, but during storms and outages they must reach thousands of customers quickly. Customers increasingly look for that information on social media and messaging apps rather than on the utility's website. Posts under this tag cover how utilities can publish updates once and distribute them reliably to every channel their members and customers use.