Social Media Strategy

Social media strategy covers the broader thinking behind an automated posting setup — not just the technical mechanics of connecting a feed, but decisions like posting frequency, content mix, platform prioritization, and how automation fits alongside manual, in-the-moment posting. Posts here take a step back from individual how-to guides to address the planning questions that shape whether an automation setup actually serves a brand's goals. Accessibility appears here as a strategy question rather than a technical one, because deciding that every automated post must be readable with a screen reader is a choice about audience. The same is true of frequency: automation makes more posting possible, which is not the same as making it wise. The practical output is a short set of rules you decide once and then let run.