Webinars

Webinars covers how event and marketing teams use RSS-based automation to promote virtual events across social media without manually re-posting the same announcement multiple times. Articles under this tag address the specific promotional shape a webinar needs — an initial announcement, a mid-campaign reminder, and a final urgency push — and how to structure feed items so each touchpoint goes out automatically on schedule. It also covers measuring which promotional touchpoints actually drive registrations, and where automation should hand off to manual, real-time coverage on the day of the event. This is aimed at marketing and event teams running webinars regularly enough that manual promotion has become a bottleneck. Expect practical cadence templates and platform-specific guidance rather than general event marketing theory.