UTM Parameters

This tag covers adding UTM tracking parameters to the links PostRSS includes in automated posts, so traffic from each platform and feed can be measured separately in analytics rather than blending into generic referral data. It focuses on a consistent tagging structure — source by platform, medium set to social, and a dedicated campaign value for automated traffic specifically — configured once per platform template. Articles here also cover common tagging mistakes, like inconsistent naming across platforms, that quietly break otherwise correct setups. This tag pairs closely with roi-tracking and attribution for the measurement and reporting side of the same setup. It's a practical, one-time configuration step worth doing before relying heavily on automated distribution.