Professional Services

This tag covers how law firms, accounting practices, and consultancies use PostRSS to distribute insights, alerts, and firm news, primarily through LinkedIn. It focuses on the specific economics of this industry — expert time is expensive, so under-distributing already-written content is a disproportionately wasteful outcome — and on treating time-sensitive regulatory content differently from general thought leadership. Articles here also cover the choice between firm-level Company Page automation and individual partner automation, which frequently reaches further given how professional profiles tend to outperform firm pages in this industry. This tag pairs with law-firms for a narrower look at the same subject. It's aimed at professional services firms with lean marketing teams relative to their number of contributing experts.