Auto-Post RSS to Bluesky on Any Server (Eurosky, Blacksky, Self-Hosted PDS)

Updated: 2026-09-28

Short answer: generate an app password in your Bluesky account settings, then open Accounts → Add new Bluesky account in PostRSS and connect with it. Open เป้าหมาย → Add feed, choose Bluesky in Target settings and add your feed under Add source (Type = RSS feed, Link = your feed address). The same setup works for accounts on other AT Protocol servers — Eurosky, Blacksky, W Social or a PDS you host yourself — because the protocol, not the company, is what the integration talks to. Bluesky is included from the Ultimate plan.

Most guides to auto-posting on Bluesky quietly assume one server: bsky.social, run by Bluesky the company. That assumption is increasingly wrong. The AT Protocol was designed so that your account can live on a personal data server run by somebody else — or by you — while still appearing in the same network to everyone else. Several such servers now carry real communities.

What a PDS actually is, and why it matters

In the AT Protocol, your account lives on a personal data server. It holds your posts, your follows and your identity, and it speaks to the rest of the network on your behalf. bsky.social is simply the largest one.

The consequence people care about is portability: because your identity can be a domain you own, moving to a different PDS does not mean starting again with a new handle and no followers. That is the structural difference between this and every previous social network, and it is the reason independent servers exist at all.

• Eurosky — an effort to keep European users' data on infrastructure in Europe, which is a straightforward answer to a question a lot of organisations now have to answer.
• Blacksky — a community-run server with its own moderation, built by and for a community that wanted control over both.
• W Social — another independent operator on the same protocol.
• Your own PDS — self-hosting is documented and within reach of anyone comfortable running a small service.

From the integration's point of view none of this is special handling. PostRSS connects with an app password to the server your account lives on and posts through the protocol, so where that server is and who runs it does not change the setup.

Connecting, on any server

Setting it up, step by step

1. Generate an app password in your account settings. Bluesky has no business-account requirement, no app review and no verification queue — the password is created by you, in your own settings, and revoked there too.
2. In PostRSS, open Accounts and choose Add new Bluesky account. Connect with the handle and the app password. If your account lives on Eurosky, Blacksky, W Social or your own PDS, this is the same step.
3. Open Targets and click Add feed. One feed going to one destination is one Target.
4. In Target settings, choose Bluesky and the account you just connected.
5. Click Add source. Set Type to RSS feed and paste your feed address into Link. Save.
6. Check the first item that arrives. PostRSS checks the feed every 5 minutes (every minute on Enterprise plans), so the wait is short.

What a post looks like

PostRSS posts the title and the link, and Bluesky builds a link preview card from your page's own Open Graph image and description. That is the important detail: the card is generated from your page, so the quality of your OG tags decides what followers see. A page with a proper og:image และ og:description produces a card with a picture and a summary; a page without them produces a bare link.

If your cards look empty, the fix is on your site rather than in the integration — check the Open Graph tags on the article template.

The 300-character limit

Bluesky posts are short, and a long headline plus a URL exceeds the limit easily. The naive way to handle that is to truncate the whole string, which cuts the post off mid-URL and produces a link nobody can click.

PostRSS trims the title instead, so the link always survives. It is a small thing that matters every day: a feed with long article titles would otherwise produce a steady stream of broken posts.

Why Bluesky is unusually easy to automate

Compared with the networks in the same tier, the absence of gatekeeping is striking. No business or creator account type is required, there is no app review, no tech-provider verification, and nothing to wait in a queue for. You generate a credential in your own settings and you are posting.

Feeds are checked every 5 minutes on every plan and every minute on Enterprise, so a new article normally reaches followers within a few minutes of going live.

What it does not do

PostRSS publishes items that appear in the feed after the Target starts running. Connecting an established feed does not import its back catalogue, which is deliberate — the alternative is a destination flooded with years of archive on day one.

It does not reply, quote, follow or manage custom feeds. It posts your new items; the account stays yours to use normally alongside it.

Which plan includes it

Bluesky is included from the Ultimate plan. Each destination you connect counts as one Target, and your plan sets how many Targets and how many posts a month you get. An annual subscription is cheaper than paying monthly. The current limits for every tier are on the pricing page, and the full list of 66 networks is on the supported networks page. The Bluesky page has the short version.

Troubleshooting

• Authentication fails. Use an app password, not your main account password, and check it has not been revoked in settings.
• The preview card is empty. Your page is missing og:image หรือ og:description. Bluesky builds the card from those, so the fix is on your site.
• Posts look truncated. Long titles are trimmed to fit the 300-character limit while keeping the link intact. Shorter headlines give you more of the title.
• A self-hosted PDS is unreachable. It has to be reachable over HTTPS, like any other server in the network.
• Nothing is posting. PostRSS publishes items that appear after the Target starts running, so an unchanged feed produces nothing.

What running your own PDS changes, and what it does not

Self-hosting a personal data server is the part of the AT Protocol that sounds more dramatic than it is. Your posts live on your machine, your handle can be your own domain, and nobody can remove your account from the network. Everything else stays the same: your posts appear in the same feeds, your followers do not have to do anything, and moderation on the larger relays still applies to what they choose to carry.

What it does not change is this integration. PostRSS connects to whichever server holds the account, so a self-hosted PDS is the same handful of fields as bsky.social. The one operational requirement is the obvious one — the server has to be reachable over HTTPS, like any other.

Bluesky next to the other short-form destinations

• X. Same shape of post, very different access story. Bluesky asks for an app password you generate yourself; the difference in effort is the whole point.
• Mastodon. Also open, also on Ultimate, and a different audience. Running both from one feed is common and costs nothing extra.
• Threads. Meta's entry, with app-side verification requirements that Bluesky simply does not have.
• Nostr. Further along the same axis — no server to sign up with at all, on the Professional plan.

For a publisher deciding where to start, the practical ranking is by friction: Bluesky and Mastodon connect in minutes, Nostr is cheaper, and the Meta-owned destinations take the longest to arrange.

Frequently Asked Questions

Does this work if my account is not on bsky.social?

Yes. The integration talks to the AT Protocol rather than to one company's server, so accounts on Eurosky, Blacksky, W Social or a self-hosted PDS connect exactly the same way — handle plus app password.

What is an app password and why not use my real one?

An app password is a separate credential you generate in your own Bluesky settings for one application. It can be revoked on its own without changing your account password or affecting anything else you have connected.

Why is my link preview card blank?

Bluesky builds the card from your page's Open Graph tags, so a missing og:image หรือ og:description produces an empty card. The fix is on your site's article template rather than in PostRSS.

How are long titles handled with the 300-character limit?

The title is trimmed so the link always survives. Truncating the whole post would cut the URL in half and produce an unclickable link, which is the failure mode this avoids.

Do I need a business account or any kind of approval?

No. Bluesky has no business-account requirement, no app review and no verification queue. You generate an app password in your settings and connect.

Which plan includes Bluesky?

The Ultimate plan, alongside Mastodon, Pixelfed, Lemmy / PieFed, Matrix, X, Telegram and Threads.

The bottom line

Bluesky is one of the least gated destinations available, and the interesting part in 2026 is that "Bluesky" no longer means one server. Generate an app password wherever your account lives — bsky.social, Eurosky, Blacksky, W Social or your own PDS — connect it, and every new article posts itself with a proper preview card. It is included from the Ultimate plan.