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Rich Pins

Rich Pins are a Pinterest feature that pulls extra metadata (like price, availability, or article headline and author) directly from a webpage and displays it on the pin itself, instead of a plain image and caption. This tag collects everything on PostRSS about setting up, validating, and troubleshooting Rich Pins for product, article, and recipe content, including how auto-posted pins from an RSS feed can qualify for enrichment. If your pins are showing up as plain images instead of enriched cards, the posts here walk through the metadata tags Pinterest actually reads and how to confirm your site is sending them correctly. The metadata lives on your own page rather than in the feed, which is why a correctly configured feed can still produce a plain pin. Pinterest boards are a supported PostRSS destination, so once the markup is right the enrichment follows automatically.
Pinterest Rich Pins and RSS Auto-Posting: Getting Product and Article Data to Show
Updated: 2026-09-27

If you run a product, recipe, or content-heavy blog and post to Pinterest at any real volume, this distinction is worth underst...

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