Social Media Automation & RSS Marketing Blog

Astro sites do not get an RSS feed automatically. Learn how to add one with @astrojs/rss, avoid common mistakes and auto-post every new article to social media.

How independent car rental companies can auto-post fleet news, seasonal offers, location updates and travel tips from their website RSS feed to every channel.

Brands can give dealers, resellers and partners an RSS feed of approved content to share on their own sites and social channels. Here is how to set it up well.

Emoji can make captions friendlier and easier to scan, or cluttered and inaccessible. Practical rules for emoji by network, brand, audience and automated posts.

Magento and Adobe Commerce have built-in RSS feeds for new products, specials and categories. Learn how to enable them, find the URLs and auto-post products.

How furniture and mattress stores can auto-post new collections, showroom events, delivery news and buying guides from their product and blog RSS feeds.

iCal feeds put events into people's calendars, while RSS feeds announce them on social media and in readers. Learn which to use, and why most need both.

Content pillars give a small business three to five themes to post about, so social media stays consistent. Learn how to pick, balance and automate them.

Opening an RSS feed in a browser shows raw XML. Learn how XSLT and CSS stylesheets make it readable, what browser changes mean, and safer ways to help visitors.

How tourism boards and destination marketing organisations can auto-post events, travel guides and visitor alerts in several languages from their RSS feeds.

Telegram, Viber and Discord channels deliver to subscribers directly, while social feeds rank posts. Compare reach, formats and automation to choose a mix.

Should the link go in the post or the first comment? A clear look at reach, clicks, automation and what each network really allows, without the myths.